FMCG

The Fast Moving Consumer Goods sector deals with the production and marketing of consumer packaged goods. FMCG are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management.

The FMCG is the fourth largest sector in India. It is experiencing a tremendous growth on account of the rising consumer income and rapidly changing tastes and preferences of the consumers.

The professionals in the sales and marketing are in demand as they bring with them specific marketing skills necessary for transformation of business.